Start Us Up Start Us Up logo

America's New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding a more equitable economy.

The last 12 months have made even more visible the fundamental inequities of race, gender, and geography as America confronts the dual pandemics of both COVID-19 and racial injustice.

These dual pandemics have played out in interwoven and complex ways against the backdrop of an unequal American economy. In recent years, the American economy has been acceleratingly reshaped by trends that have consolidated wealth and limited opportunities for meaningful employment and upward mobility. Since the Great Recession, only the top 20% richest Americans gained wealth, while 80% of families fell behind. 

To build an economy that works for everyone and enables more entrepreneurship, policies must break down historic and systemic barriers so that all Americans, regardless of race, gender, and geography, can achieve economic stability, mobility, and prosperity.

The Four Pillars

America’s New Business Plan is a four-part bipartisan policy roadmap focused on creating new jobs and rebuilding an equitable economy that works for everyone.

Download Our Plans

Federal Plan

Download a list of actionable steps for federal policymakers.

State Plan

Download a list of actionable steps for governors and state policymakers.

Local Plan

Download a list of actionable steps for local policymakers.

Download Icon View the Full Plan

Newsletter sign up

Sign up to receive updates from Start Us Up.

Latest from Start Us Up

  • Access to Opportunity in a COVID-Changed World

    The impact of COVID-19 on the American economy is hard to understate. Beyond introducing new crises, the pandemic exacerbated existing ones and exposed numerous issues that were too often overlooked — from lending disparities to inadequate support systems for entrepreneurs. But in forcing policymakers to grapple with these challenges, the pandemic has ushered in a […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: October 15, 2021

    As we enter Start Us Up’s third year, we remain inspired by the continued leadership members of the coalition demonstrate in their communities, as well as on entrepreneurship issues at the national level. The hard work of building a more inclusive, accessible economy requires champions, and week after week, we see members of the Start […]
    Written by Start Us Up
  • Start Us Up logo

    Let’s Take the Next Step: Policymakers Should Forgive Student Loan Debt for Entrepreneurs

    The U.S. Department of Education recently announced significant changes to the federal Public Service Loan Forgiveness (PSLF) Program, which provides debt relief for government and nonprofit workers. The program’s purpose is two-pronged: aiming to encourage public service employment whileaddressing a trillion-dollar threat to the economy. That’s an important step, but the government would be remiss […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: October 1, 2021

    As we approach the two-year anniversary of America’s New Business Plan, we’re inspired by the tireless work from across the Start Us Up coalition, which has helped yield action from policymakers beyond what was expected several years ago. In the first iteration of ANBP, we wrote that “the subject of entrepreneurship …  almost never enters […]
    Written by Start Us Up
  • North Carolina's Small Business Plan logo

    How the NC Rural Center Created a Local Policy Roadmap

    Since the NC Rural Center opened its doors in 1987, the organization has made great strides on behalf of local entrepreneurs. Starting with a microenterprise lending program that began in 1989, the Center has evolved to house multiple lending programs including a subsidiary CDFI, Thread Capital, and CornerSquare Community Capital, which supports a regional network […]
    Written by Start Us Up