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America's New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

Rebuilding Better

In response to the COVID-19 crisis, we are focusing on the elements of our broader policy framework (America’s New Business Plan) to be responsive to what new and small business owners urgently need today to keep their doors open.

Contact your policymakers


The Four Pillars

America’s New Business Plan puts the ambitions and can-do spirit of everyday Americans first through a four-part entrepreneurship plan that ensures anyone with an idea has access to the opportunity, funding, knowledge, and support to turn it into a reality.

Download Our Plans

Federal Plan

Download a list of actionable steps for federal policymakers.

State Plan

Download a list of actionable steps for governors and state policymakers.

Local Plan

Download a list of actionable steps for local policymakers.

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Latest from Start Us Up

  • Start Us Up logo

    Coalition Roundup: September 25, 2020

    Saturday wraps National Small Business Week 2020, bringing a close to one of the most unique celebrations of entrepreneurs and small business owners in recent memory. Businesses are shuttering in the thousands, and the short-term outlook is equally dire, with one-in-five likely to close their doors in the next six months without improved conditions.  As we expressed earlier this […]
    Written by Start Us Up
  • Start Us Up logo

    With Small Business Support, Actions Speak Louder than Words

    Policymakers are known to extol the virtues of small businesses, often referring to them as the “backbone of the economy.” These sentiments will surely be echoed by Republicans and Democrats alike during National Small Business Week (September 20-26). After all, praising new and small businesses is good politics. Polls show near universal support for small […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: September 18, 2020

    Earlier this week, we shared with you the stories of Amanda DoAmaral and Erica Plybeah, whose experiences launching their businesses demonstrate the unique challenges faced by women and entrepreneurs of color. As Plybeah recounted to Start Us Up member Epicenter, “When going to networking events, investors will literally talk to every single entrepreneur in the […]
    Written by Start Us Up
  • Start Us Up logo

    Black Entrepreneurship is Vital to America’s Economic Rebound

    In a recent National Conference of State Legislatures webinar, Start Us Up’s Jason Wiens asked attending legislators and staff which pillar of America’s New Business Plan represented the greatest barrier for entrepreneurial success. Tied for first was Funding — consistent with what 33% of Americans previously cited as the No. 1 reason keeping them from […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: September 11, 2020

    In a survey released last month by Thumbtack, entrepreneurs gave municipal governments the highest marks for their COVID-19 responses, relative to their state and federal counterparts. Beyond the work of local lawmakers, many entrepreneur support organizations (ESOs) have been instrumental in guiding policy and recovery efforts in cities and town across America. In this week’s […]
    Written by Start Us Up