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America's New Business Plan

Entrepreneurs are on the front lines to rebuild our economy.

In 2021, America has the opportunity to transform itself by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities.

Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are discussed, debated, and acted on.

The Coalition

Start Us Up Resources

WATCH: Rebuilding a More Inclusive Economy

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding an equitable economy that works for everyone.

So what do new business owners need?

Access to Opportunity

A Level Playing Field Without Red Tape

Access to Funding

The Right Kind of Capital Everywhere

Access to Knowledge

The Know-How to Start a Business

Access to Support

The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • Bunker Labs logo
  • Center for American Entrepreneurship logo
  • Coastal Enterprises, Inc.
  • Day One Project logo
  • digitalundivided logo
  • Economic Innovation Group logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • Institute for Local Self-Reliance logo
  • Mass Challenge
  • NC Rural Center logo
  • Prosperity Now logo
  • Right to Start
  • Small Business Majority logo
  • SSTI
See All Coalition Members

Join the Coalition

Start Us Up is a diverse coalition of organizations working to level the playing field for entrepreneurs in America. The coalition spans the entire nation and includes entrepreneurship support organizations, nonprofits, university centers, and more. Find out if you’re a good fit.

Latest from Start Us Up

  • Coalition Roundup: July 23, 2021

    Weekly unemployment claims have helped tell the story of COVID-19. Following record highs in 2020, jobless claims have been on a gradual decline in the months since, keeping pace with America’s vaccine rollout and economic re-opening. Recent reports, however, show the challenges still ahead. Released Thursday, last week saw the highest increase in unemployment filings […]
    Written by gjochnau
  • Start Us Up logo

    Start Us Up Newsletter: Access to Opportunity

    This appeared in Start Us Up’s monthly newsletter. Sign up to stay in the loop and receive updates in real-time. Last Friday, President Biden signed a new Executive Order aimed at addressing competition in the American economy. At its core, the order shares a fundamental goal with our coalition: bringing balance to a playing field currently […]
    Written by Start Us Up
  • Start Us Up logo

    Executive Order on Competition Signals “Access to Opportunity” is a Priority

    Last Friday, President Joe Biden signed a new Executive Order aimed at addressing competition in the American economy. At its core, the order shares a fundamental goal with America’s New Business Plan: bringing balance to a playing field currently skewed toward big corporations. The status quo hurts nearly all involved. Wages stagnate in an uncompetitive […]
    Written by Start Us Up
  • Start Us Up logo

    To Accelerate New Business Creation, Government Must Streamline Registration

    Nearly three-quarters of entrepreneurs agree: government regulations on businesses are complex and hard to follow. And while many regulations often serve a necessary public safety purpose, others are needlessly restrictive, often having the effect of stifling competition. In a moment where America badly needs the innovation and good-paying jobs that entrepreneurs create, policymakers would be […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: July 2, 2021

    Friday’s jobs report offered good news, with 850,000 new jobs. And yet, even with substantial progress in employment, America has a steep challenge ahead. As a CNN article noted Thursday: “Even though the US job market is rapidly improving, the economy is still far from back-to-normal. Employers added 850,000 jobs in June, more than economists […]
    Written by Start Us Up