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America's New Business Plan

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new business.

The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.

The Coalition

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It’s pretty simple:


A Level Playing Field and Less Red Tape


Equal Access to the Right Kind of Capital Everywhere


The Know-How to Start a Business


The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • ASPIRE Community Capital logo
  • Coastal Enterprises, Inc.
  • Conductor
  • Day One Project logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • NC Rural Center logo
  • Oregon RAIN logo
  • Peoria Innovation Alliance logo
  • Prosperity Now logo
  • Small Business for America's Future
  • Small Business Majority logo
  • Startup Colorado
  • SSTI
  • Telluride Foundation logo
  • Venture for America logo
See All Coalition Members

Join the Coalition

America’s entrepreneurs don’t ask for much. They embrace the future by building it themselves, working toward goals with the spirit and drive to overcome every hurdle in their paths.

Join the organizations around the country that are working hard to eliminate barriers to starting a new business.

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Latest from Start Us Up

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    Coalition Roundup: January 15, 2021

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    The Biden administration’s recovery plan must work quickly to address short- and long-term disparities

    Next week, when President-elect Joe Biden takes the oath of office, he’ll be handed the reins of a country in dire need of an economic spark. COVID-19 has done more than just ravage American employment and small businesses; it has also deepened existing inequities. Last Friday’s jobs report revealed that women suffered all of December’s […]
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    America’s recovery risks affirming existing inequities

    In a recent op-ed for CNN, entrepreneur Steve Case and former U.S. Rep. John Delaney discussed what federal policymakers can do to ensure aid reaches all entrepreneurs — particularly those in greatest need. Among the key themes is the need for a place-based strategy that brings greater focus to businesses in oft-overlooked regions: “The opportunity […]
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    Coalition Roundup: December 11, 2020

    As 2020 winds to a close, all eyes are on the federal government and negotiations over additional relief for new and small businesses. The urgency cannot be overstated; health experts anticipate the pandemic will get worse before it gets better, and forecasts for small businesses are equally bleak. With Congress reconsidering relief packages, tax professionals […]
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