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America's New Business Plan

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new business.

The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It’s pretty simple:


A Level Playing Field and Less Red Tape


Equal Access to the Right Kind of Capital Everywhere


The Know-How to Start a Business


The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

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Join the Coalition

America’s entrepreneurs don’t ask for much. They embrace the future by building it themselves, working toward goals with the spirit and drive to overcome every hurdle in their paths.

Join the organizations around the country that are working hard to eliminate barriers to starting a new business.

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Latest from Start Us Up

  • Start Us Up logo

    Coalition Roundup: October 30, 2020

    When America’s New Business Plan was released in October 2019, it referenced the decisiveness of the 2020 presidential election. On Tuesday, that day will arrive, and America will vote — not only for the presidency and Congress, but also in state, county, and local elections, all of which will affect the future of entrepreneurship policy […]
    Written by Start Us Up
  • Start Us Up logo

    Start Us Up Celebrates 1-Year Anniversary

    On October 15, 2019, Start Us Up: America’s New Business Plan was born. Featuring 27 members from across the country, the small group of champions united behind a big, shared goal: reducing barriers to entrepreneurship for all Americans. The first year saw steady progress. From federal reform of investor accreditation standards to state action around […]
    Written by Start Us Up
  • Start Us Up logo

    After 1 Year, Rising Entrepreneurial Interest Brings Hope

    Last week, America’s New Business Plan celebrated its first anniversary. In just one year, the conversation around new and small businesses has changed dramatically. Once an afterthought to big business, COVID-19 brought entrepreneurship to the forefront of our national and political dialogue. The realities for new and small business owners have evolved too. And yet, even as […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: October 16, 2020

    Earlier this month, Vox published an article titled, “The Paycheck Protection Program failed many Black-owned businesses.” Citing data from Small Business Majority, Vox shares that the PPP reached a lower proportion of Black entrepreneurs, with an outsized share having their applications denied. The article makes another important point: these imbalances aren’t new, but rather the […]
    Written by Start Us Up
  • Rebuilding Better

    Amid Rising Startup Interest, Policymakers Must Act to Meet the Moment

    In the past week, news outlets from the Wall Street Journal to the Economist have reported on what many view as a surprising pandemic trend: a surge in new business applications across the country.   Excluding gig economy workers, applications for employer businesses reached 1.1 million last month — a 12% increase over 2019, according to the Wall Street Journal. As stated […]
    Written by Start Us Up