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America's New Business Plan

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new business.

The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It’s pretty simple:


A Level Playing Field and Less Red Tape


Equal Access to the Right Kind of Capital Everywhere


The Know-How to Start a Business


The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

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Join the Coalition

America’s entrepreneurs don’t ask for much. They embrace the future by building it themselves, working toward goals with the spirit and drive to overcome every hurdle in their paths.

Join the organizations around the country that are working hard to eliminate barriers to starting a new business.

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Latest from Start Us Up

  • Start Us Up logo

    Striving for a Better Future

    As we head into the July 4 weekend, we return to the opening words of America’s New Business Plan, released last October: Entrepreneurship — the work of the makers, doers, and dreamers in our country — is deeply embedded in the American DNA. America itself was founded as a startup nation — an entrepreneurial act […]
    Written by Start Us Up
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    Coalition Roundup: June 26, 2020

    Earlier this week, the U.S. government announced new restrictions on immigration to the United States. But America’s New Business Plan calls for greater opportunity for immigrant entrepreneurs, not less. Immigrant entrepreneurs have a strong history of job creation and represent a crucial component of America’s new business ecosystem. Several members of the Start Us Up […]
    Written by Start Us Up
  • Start Us Up logo

    Entrepreneurship: A Wave of Interest

    As America continues to grapple with the sudden crisis in employment and an economy that is likely forever changed, entrepreneurship remains the spark that will power the nation’s rebound. In a recent research brief, the Kauffman Foundation showed rising Google Search interest in new business. From the brief: Interest in searches for open a business, […]
    Written by Start Us Up
  • Start Us Up logo

    Here’s How We Re-emerge

    This appeared in Start Us Up’s weekly newsletter. Sign up to stay in the loop and receive updates in real-time. Before America’s entrepreneurship community was ravaged by COVID-19, access to capital was top-of-mind for current and prospective business owners alike. And amid declining startup rates nationwide, there was ample cause for concern. That was before […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: June 12, 2020

    Twice a month, we’ll be sharing timely stories from members of the Start Us Up coalition. As recent weeks were defined by protests against police brutality, racism, and injustice, many organizations released statements and published resources aligned with our shared goal to center equity in work relating to entrepreneurship and economic inclusion. Below are several […]
    Written by Start Us Up