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America's New Business Plan

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new business.

The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.

The Coalition

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It’s pretty simple:


A Level Playing Field and Less Red Tape


Equal Access to the Right Kind of Capital Everywhere


The Know-How to Start a Business


The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • ASPIRE Community Capital logo
  • Coastal Enterprises, Inc.
  • Conductor
  • Day One Project logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • NC Rural Center logo
  • Oregon RAIN logo
  • Peoria Innovation Alliance logo
  • Prosperity Now logo
  • Small Business for America's Future
  • Small Business Majority logo
  • Startup Colorado
  • SSTI
  • Telluride Foundation logo
  • Venture for America logo
See All Coalition Members

Join the Coalition

America’s entrepreneurs don’t ask for much. They embrace the future by building it themselves, working toward goals with the spirit and drive to overcome every hurdle in their paths.

Join the organizations around the country that are working hard to eliminate barriers to starting a new business.

Latest from Start Us Up

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    Addressing the “motherhood wage penalty” is critical as gender inequities abound

    The Kauffman Foundation recently released Economic Engagement of Mothers: Entrepreneurship, Employment, and the Motherhood Wage Penalty, a new research report highlighting gender inequity in entrepreneurship. It was aptly published just as these disparities took center stage following the release of December’s jobs report, which showed women accounting for all of the month’s net 140,000 job […]
    Written by Start Us Up
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    Coalition Roundup: February 9, 2021

    January’s dismal jobs report told a grim story for the American economy. With just 49,000 new jobs, the recovery appears to be slowing and flatlining — 10 million jobs short of February 2020, prior to the pandemic. As Congress works with the Biden Administration on an economic relief package, members of the Start Us Up […]
    Written by Start Us Up
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    Coalition Roundup: February 1, 2021

    Earlier this month, President Joe Biden announced his American Rescue Plan — an agenda to address economic inequities and challenges accentuated by COVID-19. The announcement came as the COVID death toll surpassed 400,000, and as another 900,000 Americans filed for unemployment. As President Biden noted, “the crisis is only deepening. It’s not getting better; it’s […]
    Written by Start Us Up
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    A moment for entrepreneurship amid calls for unity

    Wednesday afternoon saw American leaders of diverse backgrounds and ideologies unite behind the democratic transfer of power. Indeed, presidential inaugurations are often a symbol of civility in an increasingly divided political arena, and yet calls for unity and cooperation echoed especially loud as President Joe Biden was sworn in as the 46th president of the […]
    Written by Start Us Up
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    Coalition Roundup: January 15, 2021

    The next round of the Paycheck Protection Program (PPP) began earlier this week, offering new and small businesses another shot at much-needed relief. As members of the Start Us Up coalition have emphasized for weeks, this new round of funding is long overdue, as entrepreneurs prepare for the back half of an unforgiving winter — […]
    Written by Start Us Up