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America's New Business Plan

Entrepreneurs are on the front lines to rebuild our economy.

In 2021, America has the opportunity to transform itself by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities.

Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are discussed, debated, and acted on.

The Coalition

Start Us Up Resources

Rebuilding Better: Our COVID-19 Response

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding an equitable economy that works for everyone.

So what do new business owners need?

Access to Opportunity

A Level Playing Field Without Red Tape

Access to Funding

The Right Kind of Capital Everywhere

Access to Knowledge

The Know-How to Start a Business

Access to Support

The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • Bunker Labs logo
  • Center for American Entrepreneurship logo
  • Coastal Enterprises, Inc.
  • Day One Project logo
  • digitalundivided logo
  • Economic Innovation Group logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • Institute for Local Self-Reliance logo
  • Mass Challenge
  • NAWBO
  • NC Rural Center logo
  • Prosperity Now logo
  • Right to Start
  • Small Business Majority logo
  • SSTI
See All Coalition Members

Join the Coalition

Start Us Up is a diverse coalition of organizations working to level the playing field for entrepreneurs in America. The coalition spans the entire nation and includes entrepreneurship support organizations, nonprofits, university centers, and more. Find out if you’re a good fit.

Latest from Start Us Up

  • Start Us Up logo

    America’s New Business Plan: Reckoning with Dual Pandemics

    The last 12 months have made even more visible the fundamental inequities of race, gender, and geography as America confronts the dual pandemics of both COVID-19 and racial injustice. The murders of George Floyd, Breonna Taylor, and other Black Americans vividly illustrated the extreme depths of racial injustice long present in America. The collective impact […]
    Written by Start Us Up
  • Start Us Up logo

    Kauffman Foundation and National Coalition of Entrepreneurship Advocates Urge Policymakers to Break Down Systemic Barriers to Opportunity and Entrepreneurship

    Bipartisan Policy Roadmap Released by Kauffman Foundation Prioritizes Support For Entrepreneurs of Color, Women and Rural Entrepreneurs As America confronts the dual pandemics of COVID-19 and growing economic inequality compounded by racial injustice, the Ewing Marion Kauffman Foundation has released its new and expanded version of America’s New Business Plan. The plan — championed by […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Members Lead with Advocacy and Action Through COVID-19

    When the world shut down in March 2020, few could have foreseen what the next 12 months would entail. As the pandemic ballooned in severity and magnitude, the sweeping devastation to lives, livelihoods, and communities has posed once-in-a-lifetime challenges. For America’s entrepreneurs, the losses continue to compound. By April of 2020, the number of active […]
    Written by Start Us Up
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    Addressing the “motherhood wage penalty” is critical as gender inequities abound

    The Kauffman Foundation recently released Economic Engagement of Mothers: Entrepreneurship, Employment, and the Motherhood Wage Penalty, a new research report highlighting gender inequity in entrepreneurship. It was aptly published just as these disparities took center stage following the release of December’s jobs report, which showed women accounting for all of the month’s net 140,000 job […]
    Written by Start Us Up
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    Coalition Roundup: February 9, 2021

    January’s dismal jobs report told a grim story for the American economy. With just 49,000 new jobs, the recovery appears to be slowing and flatlining — 10 million jobs short of February 2020, prior to the pandemic. As Congress works with the Biden Administration on an economic relief package, members of the Start Us Up […]
    Written by Start Us Up