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America's New Business Plan

Entrepreneurs are on the front lines to rebuild our economy.

In 2021, America has the opportunity to transform itself by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities.

Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are discussed, debated, and acted on.

The Coalition

Start Us Up Resources

Rebuilding Better: Our COVID-19 Response

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding an equitable economy that works for everyone.

So what do new business owners need?

Access to Opportunity

A Level Playing Field Without Red Tape

Access to Funding

The Right Kind of Capital Everywhere

Access to Knowledge

The Know-How to Start a Business

Access to Support

The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • Bunker Labs logo
  • Center for American Entrepreneurship logo
  • Coastal Enterprises, Inc.
  • Day One Project logo
  • digitalundivided logo
  • Economic Innovation Group logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • Institute for Local Self-Reliance logo
  • Mass Challenge
  • NC Rural Center logo
  • Prosperity Now logo
  • Right to Start
  • Small Business Majority logo
  • SSTI
See All Coalition Members

Join the Coalition

Start Us Up is a diverse coalition of organizations working to level the playing field for entrepreneurs in America. The coalition spans the entire nation and includes entrepreneurship support organizations, nonprofits, university centers, and more. Find out if you’re a good fit.

Latest from Start Us Up

  • Start Us Up logo

    Coalition Roundup: April 14, 2021

    Capital is a crucial element for entrepreneurs, but funding doesn’t flow to all entrepreneurs. At least 83% of entrepreneurs do not access bank loans or venture capital when launching a business. This tilts the scales in favor of those who have access to the wealth to create new enterprises, and the pandemic has only widened […]
    Written by Start Us Up
  • Start Us Up logo

    Pandemic Led to Entrepreneurs Starting More Businesses

    One of the many effects we’ve experienced from the COVID-19 pandemic is a dramatic rise in the number of new entrepreneurs in a given month. Indeed, the rate of new U.S. entrepreneurs was higher in 2020 than any other year since data collection began in 1996, according to the Kauffman Foundation’s National Report on Early-Stage […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: April 8, 2021

    Released on April 2, the March jobs report revealed optimistic news about the U.S. economy. The report showed an increase of 916,000 jobs over the previous month — twice as much as in February, and the most since August 2020. The unemployment rate fell to 6%, the lowest rate since the COVID-19 pandemic started.          The […]
    Written by Start Us Up
  • Start Us Up logo

    New Biden Infrastructure Plan Aims to Increase Broadband Access

    Now that the COVID-19 rescue plan passed in March, the Biden Administration has proposed a roughly $2 trillion infrastructure bill that will focus on everything from roads and bridges to home care service and broadband internet access. As stated in America’s New Business Plan, access to entrepreneurship is impacted not just by immediate factors like […]
    Written by Start Us Up
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    Coalition Roundup: March 31, 2021

    In March, the federal government took two notable steps to help new and small businesses stay afloat. First, the U.S. Small Business Administration announced changes to the Economic Injury Disaster Loan (EIDL), including: Moving the loan calculations from six to 24 months, Increasing loan caps from $150,000 to $500,000, and Creating a “grandfather clause” that […]
    Written by Start Us Up