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America's New Business Plan

Entrepreneurs are on the front lines to rebuild our economy.

In 2021, America has the opportunity to transform itself by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities.

Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are discussed, debated, and acted on.

The Coalition

Start Us Up Resources

WATCH: Rebuilding a More Inclusive Economy

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding an equitable economy that works for everyone.

So what do new business owners need?

Access to Opportunity

A Level Playing Field Without Red Tape

Access to Funding

The Right Kind of Capital Everywhere

Access to Knowledge

The Know-How to Start a Business

Access to Support

The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • Bunker Labs logo
  • Center for American Entrepreneurship logo
  • Coastal Enterprises, Inc.
  • Day One Project logo
  • digitalundivided logo
  • Economic Innovation Group logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • Institute for Local Self-Reliance logo
  • Mass Challenge
  • NC Rural Center logo
  • Prosperity Now logo
  • Right to Start
  • Small Business Majority logo
  • SSTI
See All Coalition Members

Join the Coalition

Start Us Up is a diverse coalition of organizations working to level the playing field for entrepreneurs in America. The coalition spans the entire nation and includes entrepreneurship support organizations, nonprofits, university centers, and more. Find out if you’re a good fit.

Latest from Start Us Up

  • Start Us Up logo

    U.S. Treasury Investment in CDFIs is Critical to Addressing Inequities in Capital

    Earlier this week, Vice President Kamala Harris, Treasury Secretary Janet Yellen, Sen. Mark Warner, and Rep. Maxine Waters appeared together to announce a $1.25 billion investment in Community Development Financial Institutions — part of what Vice President Harris described as a reimagining of the American economy. The announcement comes on the heels of a period […]
    Written by Start Us Up
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    Coalition Roundup: June 10, 2021

    Education is a fundamental component of entrepreneurial ecosystems. Not only is strengthening education critical to leveling the playing field for people of diverse backgrounds, but it can also unlock the entrepreneurial potential of the next generation. Policymakers can ensure the pool of entrepreneurial talent remains strong by investing in relevant education while also strengthening opportunities […]
    Written by gjochnau
  • Start Us Up logo

    Coalition Roundup: June 4, 2021

    Black founders face unique challenges when starting and growing their businesses. As written in America’s New Business Plan, “these symptoms of inequity are part of a broader pathology in which systemic barriers create a fundamental imbalance between those with privilege and those with uneven access to opportunities.” Building an inclusive economy requires systemic change, and […]
    Written by Start Us Up
  • Start Us Up logo

    Truth in Lending disclosures are necessary to building fair, equitable funding ecosystems

    As policymakers turn their attention to equitable access to funding, it is important the discourse include a necessary pre-requisite: equity in funding protections. This month, New York’s Senate Bill 5470 will take effect — a law passed in January requiring non-traditional lenders to provide lending disclosures for small business financing. New York follows California as […]
    Written by Start Us Up
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    Coalition Roundup: May 28, 2021

    One year has passed since George Floyd was murdered in Minneapolis, bringing a long overdue spotlight to the issue of systemic racism in America. Today, as the country continues to grapple with COVID-19 and racial injustice, it is impossible to deny the interwoven nature of these two pandemics. As we continue the hard work of […]
    Written by Start Us Up