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America's New Business Plan

Entrepreneurs are on the front lines to rebuild our economy.

In 2021, America has the opportunity to transform itself by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities.

Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are discussed, debated, and acted on.

The Coalition

Start Us Up Resources

WATCH: Rebuilding a More Inclusive Economy

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and rebuilding an equitable economy that works for everyone.

So what do new business owners need?

Access to Opportunity

A Level Playing Field Without Red Tape

Access to Funding

The Right Kind of Capital Everywhere

Access to Knowledge

The Know-How to Start a Business

Access to Support

The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • Bunker Labs logo
  • Center for American Entrepreneurship logo
  • Coastal Enterprises, Inc.
  • Day One Project logo
  • digitalundivided logo
  • Economic Innovation Group logo
  • Ewing Marion Kauffman Foundation logo
  • Institute for Justice
  • Institute for Local Self-Reliance logo
  • Mass Challenge
  • NAWBO
  • NC Rural Center logo
  • Prosperity Now logo
  • Right to Start
  • Small Business Majority logo
  • SSTI
See All Coalition Members

Join the Coalition

Start Us Up is a diverse coalition of organizations working to level the playing field for entrepreneurs in America. The coalition spans the entire nation and includes entrepreneurship support organizations, nonprofits, university centers, and more. Find out if you’re a good fit.

Latest from Start Us Up

  • Start Us Up logo

    Coalition Roundup: October 15, 2021

    As we enter Start Us Up’s third year, we remain inspired by the continued leadership members of the coalition demonstrate in their communities, as well as on entrepreneurship issues at the national level. The hard work of building a more inclusive, accessible economy requires champions, and week after week, we see members of the Start […]
    Written by Start Us Up
  • Start Us Up logo

    Let’s Take the Next Step: Policymakers Should Forgive Student Loan Debt for Entrepreneurs

    The U.S. Department of Education recently announced significant changes to the federal Public Service Loan Forgiveness (PSLF) Program, which provides debt relief for government and nonprofit workers. The program’s purpose is two-pronged: aiming to encourage public service employment whileaddressing a trillion-dollar threat to the economy. That’s an important step, but the government would be remiss […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: October 1, 2021

    As we approach the two-year anniversary of America’s New Business Plan, we’re inspired by the tireless work from across the Start Us Up coalition, which has helped yield action from policymakers beyond what was expected several years ago. In the first iteration of ANBP, we wrote that “the subject of entrepreneurship …  almost never enters […]
    Written by Start Us Up
  • North Carolina's Small Business Plan logo

    How the NC Rural Center Created a Local Policy Roadmap

    Since the NC Rural Center opened its doors in 1987, the organization has made great strides on behalf of local entrepreneurs. Starting with a microenterprise lending program that began in 1989, the Center has evolved to house multiple lending programs including a subsidiary CDFI, Thread Capital, and CornerSquare Community Capital, which supports a regional network […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: September 27, 2021

    As the country’s fastest-growing demographic group and key source of new business growth, Hispanic Americans play a critical role in today’s economy. Why, then, are their contributions so often overlooked? In a recent piece for Hispanic Heritage Month, Javier Palomarez, president and CEO of the United States Hispanic Business Council, asks that very question: “We […]
    Written by Start Us Up