Start Us Up Start Us Up logo

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new businesses. The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.
America's New Business Plan

America's New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It's pretty simple:

  • icon opportunity
    Pillar 1

    Opportunity: A Level Playing Field and Less Red Tape

    When it comes to starting a business, entrepreneurs need a level playing field to compete with established businesses, which have better access to policymakers. Among other things, this means economic development efforts should support local business owners and not just offer incentives to attract outside businesses. Policymakers should prioritize the development of supportive ecosystems that help everyday Americans start businesses, and they should cut red tape that holds people back.

  • icon funding
    Pillar 2

    Funding: Equal Access to the Right Kind of Capital Everywhere

    Entrepreneurs continually emphasize the need for access to capital, including patient capital and other innovative models that give them an opportunity to get their businesses off the ground. These funding streams must extend beyond the coasts and reach deep into the heart of America to serve communities that lack access to capital and populations that are underrepresented as entrepreneurs.

  • icon knowledge
    Pillar 3

    Knowledge: The Know-How to Start a Business

    Starting a business is a courageous act, and far too many entrepreneurs take that risk without really knowing where to begin or understanding the requirements and barriers that come with turning an idea into reality. Policymakers can help by supporting policies that connect entrepreneurs to those who can show them the ropes and programs that teach entrepreneurs the skills needed to successfully launch a business. Policymakers can ensure a strong current of new entrepreneurs and their employees by embedding real-world learning in classrooms – sharpening workplace skills such as communication, problem-solving, judgement, and decision-making.

  • icon support
    Pillar 4

    Support: The Ability for All to Take Risks

    Becoming an entrepreneur means leaving behind the stability of a traditional job, and with it benefits such as healthcare and retirement savings. Most importantly, it often means forgoing a stable salary — a daunting proposition for anyone, but especially for the many Americans living paycheck-to-paycheck or with little savings. Policymakers must act to ensure the next generation of entrepreneurs is not locked out of opportunities to improve their economic situations by addressing Americans’ real financial concerns that limit risk-taking.

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

  • Association for Enterprise Opportunity (AEO) logo
  • AWBC logo
  • Center for American Entrepreneurship logo
  • Cintrifuse logo
  • Civic I/O logo
  • Economic Innovation Group logo
  • Engine logo
  • Envolve Global logo
  • Epicenter Memphis logo
  • Ewing Marion Kauffman Foundation logo
  • Heartland Forward logo
  • Hispanics in Philanthropy (HIP) logo
  • ICIC logo
  • InBIA logo
  • Institute for Local Self-Reliance logo
  • SCORE logo
  • SBEC logo
  • Small Business Majority logo