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America's New Business Plan

If we’re going to create new jobs, we must support entrepreneurs. Yet, policymakers continue to prioritize big, established businesses over new business.

The result: Entrepreneurship has remained effectively flat for 20 years, in part because women, people of color, and rural residents lack equal access to the tools needed to start new businesses.

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America’s New Business Plan

We have a bipartisan plan for policymakers that is focused on creating new jobs and leveling the playing field for startups and small businesses.

So what do new business owners need? It’s pretty simple:


A Level Playing Field and Less Red Tape


Equal Access to the Right Kind of Capital Everywhere


The Know-How to Start a Business


The Ability for All to Take Risks

Learn more

The Start Us Up Coalition

Organizations around the country are working hard to eliminate barriers to starting a new business.

Meet our coalition members.

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Join the Coalition

America’s entrepreneurs don’t ask for much. They embrace the future by building it themselves, working toward goals with the spirit and drive to overcome every hurdle in their paths.

Join the organizations around the country that are working hard to eliminate barriers to starting a new business.

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Latest from Start Us Up

  • Start Us Up logo

    Coalition Roundup August 7, 2020

    America’s New Business Plan was organized around the notion that policymakers must address four broad needs of entrepreneurs: opportunity, funding, knowledge, and support. Through the COVID-19 pandemic, funding and support — the safety net that gives confidence to entrepreneurial risk-taking and new businesses the flexibility to thrive — have been top of mind, especially with […]
    Written by Start Us Up
  • Start Us Up logo

    The Impact of Long-Term School and Childcare Closures

    Over the next month, students across America will return to school. Some, it seems, will physically return to the classroom. Many won’t. As we enter month six of the COVID-19 pandemic, the consequences of its persistence continue to reveal themselves. Up next: the effect of long-term school and childcare closures on women’s careers. In July, […]
    Written by Start Us Up
  • Start Us Up logo

    To Engage Policymakers, Specificity is Key

    Every other month, members of the Start Us Up coalition convene to discuss progress and tactics to engage policymakers in our work. On Tuesday, coalition members gathered virtually to discuss entrepreneurship advocacy in the age of COVID-19. For the first time, an elected official joined the group to offer insight from a policymaker’s perspective. Rhode […]
    Written by Start Us Up
  • Start Us Up logo

    Coalition Roundup: July 24, 2020

    In 2019, about 1 in 4 new entrepreneurs was an immigrant — nearly double the share in 1996, according to a new research brief from the Ewing Marion Kauffman Foundation. As data shows relatively stagnant growth among other populations of entrepreneurs, the upward trend among immigrants stands out. That’s precisely why so many in the […]
    Written by Start Us Up
  • Women's Foundation logo

    Occupational Licensing: Progress in Missouri

    Last week, Missouri Governor Mike Parson signed HB 2046 into law, making it easier for individuals possessing out-of-state occupational licenses to operate in Missouri. The legislation was championed by the Kansas City-based Women’s Foundation, a member of the Start Us Up coalition that has, for years, been a leader in the push for occupational licensing […]
    Written by Start Us Up